About us

Our mission

Our mission is to provide essential baby items to families in need, ensuring all babies have an equal start in life.

When a mother embarks on the journey of pregnancy, she faces a challenging road ahead, often with limited support and a modest budget. Even with more financial resources, acquiring all the essential, safe products for a newborn’s healthy start can be prohibitively expensive. Additionally, new mothers are often overwhelmed by the uncertainty of what items are truly necessary. Babies don’t arrive with instruction manuals, leaving mothers to navigate the intricacies of childcare with the ambiguous advice of “if you know how to make it, you know how to take care of it.”

We are dedicated to standing by the side of every struggling new family in New Jersey, ensuring that they never feel alone in the whirlwind of transitioning into family life. Together, we’re not just safeguarding the next generation; we’re nurturing a community where every family thrives.

Founder & Mother

Mia considers herself incredibly fortunate to come from Finland, a country where the Maternity package has stood as a revered tradition for 75 years. With two children born there, she’s experienced firsthand the profound support it offers new mothers. The inclusion of essentials like a simple crib struck a chord with her, understanding its potential to safeguard against Sudden Infant Death Syndrome (SIDS). Mia expresses deep gratitude for this comprehensive package, acknowledging its capacity to profoundly impact the lives of both mothers and babies. She also recognizes the pressing need for similar support for mothers in New Jersey, underscoring the importance of initiatives like the Maternity package in ensuring the well-being of families worldwide.

It was a weight off my shoulders to receive all the essentials in one box

Mia Villon

Equality

We believe that all children deserve an equal start to life, regardless of socio-economic status. Our primary focus is supporting new mothers from disadvantaged backgrounds in Northern NJ, aiming to strengthen our community from the ground up.

Education

We’re devoted to improving mothering practices in our community. Our goal is to educate new mothers on vital topics like safe bed-sharing and SIDS prevention, empowering them to feel confident and equipped for the many challenges of parenthood

Awareness

Social awareness is at the core of our mission. We are deeply committed to supporting parenthood within marginalized communities through outreach programs and events designed to shine a light on the challenges faced by mothers in today’s society.

Community

We’re committed to fostering collaboration with all pillars of the family unit. We actively engage with vital community organizations such as women’s shelters and hospitals to establish a comprehensive support network for new and struggling mothers.

Vision

We want to protect the future by establishing a support network for new families facing hardships in New Jersey.

History

We are a volunteer-run, 501(c)(3) tax-exempt not-for-profit corporation founded in 2020. 

Meet the Team

Making a difference

Mia

Founder

Louisa

Ambassador

Ruth

Ambassador

Esmeralda

Youth ambassador

Cesar

Accounting

Kenia

Marketing

Jean-Marc

Media

What Mothers say

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Ramona Altenwerth

More than just a box

Providing everything you need for parenthood

Apply today